Design
Hoarding & Billboard Design in Surat
Outdoor advertising has roughly three seconds of attention from a moving vehicle. A hoarding carrying six lines of copy communicates nothing, however well designed. The discipline is subtraction — one message, one image, a legible brand and a contact number.
Type is sized against viewing distance, not against the artboard. A hoarding on the Ring Road read from forty metres needs dramatically larger lettering than a shop-front board read from five.
Colour matters too. Some colours that look strong on screen wash out badly in Surat sunlight, and thin light-on-dark type disappears at distance. We design for the real conditions.
What hoarding design includes
Scaled artwork
Built at proportional scale, typically 1:10, with resolution correct for final output size.
Distance-tested type
Lettering sized against actual viewing distance and approach speed.
Sunlight-tested colour
Palettes checked for outdoor legibility rather than screen appeal.
Site-specific layouts
Artwork adapted to the actual board dimensions and viewing angle.
Printer-ready files
Supplied at the resolution and format your flex or vinyl printer specifies.
Printing available
We can produce the flex or vinyl in-house — see banner printing.
Specifications
The details that actually decide your price and the finished result. If you are unsure which to choose, tell us what the piece has to do and we will recommend a specification.
| Working scale | 1:10 typical, proportional to final size |
| Resolution at scale | 300 DPI at 1:10 (equals 30 DPI at full size) |
| Colour mode | CMYK, outdoor-tested palette |
| Minimum type | Sized to viewing distance — roughly 25mm of height per metre |
| File format | PDF, TIFF or AI as your printer requires |
| Materials | Star flex, backlit flex, vinyl, one-way vision |
How it works
A predictable sequence from brief to delivery, with a proof stage you must check before anything goes to press.
- Site details
Board dimensions, viewing distance, approach direction and whether it is lit.
- Message
We cut the copy down to what can actually be read in three seconds.
- Design at scale
Artwork built proportionally with type sized for the real distance.
- Distance check
Proof viewed at reduced size to simulate real-world legibility.
- Output
Files supplied to your printer, or produced on our own large-format equipment.
Also searched as
These all describe the same service. Whatever you call it, call +91 74055 25038 and we will sort it out.
Hoarding Design — frequently asked questions
How large should the text be on a hoarding?
A practical rule is about 25mm of letter height for every metre of viewing distance. A board read from 40 metres therefore needs lettering around one metre tall. This is why hoardings carry so few words — there is simply no room once type is sized correctly.
What resolution does hoarding artwork need?
Much lower than people expect, because it is viewed from far away. Artwork built at 1:10 scale and 300 DPI equates to 30 DPI at full size, which is standard for large-format flex. Supplying full-size 300 DPI files would produce unusably large files for no visible benefit.
Can you print the hoarding as well as design it?
Yes. We produce flex, star flex, backlit flex and vinyl in-house. Handling both means the artwork is built to our press specification and colour is checked before the full run.
Why did my hoarding colours look washed out?
Usually a combination of direct sunlight and a palette chosen on a bright screen. Pale tints and low-contrast combinations that look subtle indoors disappear outdoors. We select colours for outdoor conditions, which sometimes means bolder choices than clients first expect.
Related services
Banner Printing
Star flex, backlit and vinyl printed on large-format presses.
View detailsAdvertisement Design
Press, magazine and outdoor artwork built to publication spec.
View detailsPoster Printing
A3 to A0 on art paper, photo paper or vinyl.
View detailsGraphic Design
Print-ready artwork from a studio that also runs the press.
View detailsNeed hoarding design in Surat?
Call us with your quantity and specification and we will quote on the spot. Typical turnaround for hoarding design is 2–4 working days.
Bhimrad-Althan Road, Bhimrad, Surat · Serving all of Surat